The Provar team came to Dreamforce 2024, the largest AI event in the world – hoping to make our biggest impact yet. We had a great time, hit our goals and can’t wait to tell you about it!
Hosted by Salesforce, Dreamforce 2024 offered three unforgettable days packed with innovation, education, and collaboration, centered around how Artificial Intelligence continues to transform industries. The main keynote kicked things off when a focus on Agentforce and from there, attendees moved to this year’s inspiring sessions, keynotes, networking events, and demos illustrated how humans and AI agents can work together to drive success.
For Provar, Dreamforce 2024 was the perfect place to showcase our innovative quality solutions and engage with the global Salesforce community. In this blog, we’ll highlight how the Provar team “leveled up” at Dreamforce 2024. Keep reading to learn more!
Provar’s Dreamforce Presence: Two Booths, One Mission
As both a Navigator Sponsor on th eMain Campground Floor and an Innovator Sponsor in the Trailblazer Forest, Provar had an impressive presence at Dreamforce 2024. Our squad of 21 — with team members from Marketing, Product, Customer Success, Customer Support, and Sales — were thrilled to bring our energy and expertise to one of the world’s biggest and best business events.
This year our theme, Level Up, perfectly captured the heart of our mission — empowering our customers with better test automation strategies and top-tier support to help them take their testing to the next level. At our booths, attendees were invited to “blast the bugs” in our custom game, Provar Invaders, for a chance to win some cool prizes and discover how Provar’s automated solutions do the same for real-life testing challenges.
AI, Data, and Trust: Provar’s Three-Day Dreamforce Adventure
Throughout Dreamforce 2024, we aligned Provar’s booth messaging with the overarching themes of the event.
Day 1: Welcome to the AI Enterprise
On September 16, we introduced Provar’s AI roadmap and gave attendees a sneak peek at what’s coming up for AI-driven test automation. Our AI enhancements are set to revolutionize how our customers approach test management — making the future of automated testing more intelligent than ever.
Day 2: Unlock Your Data
Day 2 was all about data. On September 17, we demonstrated how Provar’s powerful suite of solutions — Provar Automation, Provar Manager, and Provar Grid — helps teams unlock and utilize their testing data more effectively. This was a highlight for teams looking to scale their testing processes while gaining deeper insights.
Day 3: Move Forward with Trust
At Provar, trust is at the core of everything we do. On the final day of Dreamforce 2024, we highlighted how Provar helps organizations move forward with confidence, knowing their test environments — and their data — are secure, reliable, and efficient.
Taking the Stage: Ancillary Events and Theater Sessions
Provar also leveled up our sponsorship efforts and special sessions at Dreamforce 2024. We were thrilled to sponsor three exciting events affiliated with the main event.
Day 0: Blazer Fest
This pre-Dreamforce kick-off party brought together Trailblazers from around the world to mingle, meet, and support some incredible causes! The sold out event, held at Pink Elephant and hosted by PartyBlazers, was a great way to kick off Dreamforce 2024 in a fun, festive, and innovative atmosphere. Sponsors included Gridmate, recipepro, s-docs, Titan, Provar, and others.
Day 1: Dreamforce Watch Party with FinDock
Back in London, Provar proudly sponsored the Dreamforce 2024 Watch Party with FinDock, bringing together developers, QA professionals, Salesforce enthusiasts, and like-minded people at the Ginger Lily Bar. This casual gathering offered attendees the opportunity to experience the buzz of Dreamforce without leaving London, and a chance to watch the Dreamforce 2024 Keynote live. The Dreamforce Watch Party was open to customers of FinDock and to Salesforce community members, and was cosponsored by VRP Consulting.
Day 2: Harlequin Happy Hour with Fullcast
On Wednesday afternoon, more than 100 Salesforce professionals, RevOps leaders, and founders gathered at The Harlequin, an upscale tavern located just a few steps away from the Moscone Center. This celebration of Dreamforce, our community, and Elton John was the perfect pre-game for Dreamfest, pumping up attendees for live performances of Imagine Dragons and PINK later than evening.
Day 3: Provar Rocks the Mic with QUT
Provar’s biggest moment came on Day 3, when Michael Dailey, Provar Director of Technical Product Marketing, took the stage alongside James Rail, Program Director at Queensland University of Technology (QUT), for a collaborative theater session. Together, they talked about how Provar’s solutions are empowering organizations to tackle testing challenges, elevate customer experiences, and prepare for a more automated — and intelligent — future.
Conclusion: Level Up with Provar
Dreamforce 2024 was an incredible experience for the Provar team, and we were proud to be a part of the action! From showcasing our latest AI innovations to engaging in high-energy discussions about the future of testing, our team left San Francisco energized, inspired, and ready for what’s next.
Discover how Provar can help your team level up with AI-driven test automation — contact our team today to learn more or to schedule a demo!
