We lead the charge with passion, innovation, and authenticity.

Chief Executive Officer

Geraint Waters began his career in technology and innovation as an IT Consultant for PWC in 1999. After advancing his leadership at UBS Investment Bank and Barclays, Geraint and his co-founders saw a high market need for a no-code Salesforce test automation and founded Provar in 2014. For nearly a decade, he has scaled his global teams as CEO/Co-Founder, while continuing to bring new solutions to enterprise customers. When not at work, Geraint enjoys rooting for Liverpool and spending time with his two children and wife in Beckenham, Southeast London.

Tom brings 20+ years experience as a Finance and Operations leader with a track record of driving revenue growth and scale across the US, Asia-Pacific, and Europe. He has held leadership roles at global technology companies such as Salesforce, Dell, and Accenture, as well as high-growth startups.

Tom believes in collaboration and transparency, and thrives on translating strategic vision into financial and operational success. He is also committed to continuous learning and professional growth for Provar's employees. Tom is an avid world traveler and currently lives in San Francisco.

As Provar’s Chief People Officer, Lisa brings her extensive experience from a career spanning 30 years in HR to building the people journey here at Provar. A big believer in creating great places to work, Lisa thrives on the family-vibe of the start up and the challenge of maintaining that as a company grows. Her goal is for Provar to be recognized as one of the best places to work in tech, and that means listening to and learning from our people – you know how HR people love to chat!

A team oriented leader with international experience, Lisa specializes in building people teams that share her passion for delivering exceptional employee experiences and aims to create an inclusive culture with a sense of belonging. She firmly believes that to be our best selves, we should continue to learn and develop, a philosophy that we share at Provar. Lisa lives with her partner on the south coast of the UK, along with the love of her life – a classic car! She is a self-confessed “fixer of broken things,” baker, reader, friend, classic car enthusiast, and foodie.

Joseph has over 20 years of senior leadership experience, with full revenue retention ownership in 5 high-growth companies. Most recently, he led the global customer-facing teams at Worksoft. His experience crosses venture capital, private equity, and bootstrapping, and he notably built a customer experience from scratch that led to a 10X exit at Emplify.

He also founded RetentionCX, focused on guiding startup founders and CEOs toward improved revenue retention through an optimal customer experience framework.He lives outside of Indianapolis, IN with his wife and children

Samantha Spector brings nearly 20 years of progressive marketing and executive leadership experience to Provar, spanning industries such as technology, nonprofit, and entertainment. She takes a progressive, data-driven approach to brand building, which has proven successful for both startup and global companies.

She excels at blending both the strategic and tactical to lead fully fledged marketing campaigns that target every vertical. She specializes in identifying gaps in a company’s marketing strategy, building full-stack teams comprised of industry experts to meet those needs, and guiding them in creating campaigns that resonate. Her clear, research-backed vision aims to elevate brands and connect them with those seeking their solutions. She is DiSC-certified and has led trainings for both her team at Provar and other large business corporations She lives in Nashville, TN with her husband and daughter.