This post was written by Phoebe Oliver, who completed an internship with Provar in July 2023. To learn more about our internship and employment opportunities, visit our job board!
As a psychology undergraduate new to marketing, I was excited to start my internship with Provar. I wanted to learn how a software company functions. Marketing is often hailed as a marriage between art and science. My internship allowed me to witness this firsthand. I could incorporate my creative and psychological knowledge to contribute to Provar.
Throughout my internship, I learned so much. The hard-working and friendly team made me feel very welcome and were keen to teach and help me learn. My internship was primarily in marketing, but I was also exposed to other departments. These included sales, human resources, and product management. This exposure helped me understand how a company like Provar comes together to build a product fit for customers.
The marketing team assigned me various projects, offering valuable learning experiences. For instance, I assisted in constructing customer emails, including the July newsletter. This involved not only writing the content but also utilizing software such as Asana and Hubspot, which helped create a successful email.
Moreover, Provar is designing a new website. I contacted customers whose logos were featured on the company’s website to get their approval to retain them.
In addition, I helped keep Provar’s YouTube page up to date and learned how to make videos that people want to watch and how video descriptions can help with that. I learned why hashtags are important and how to use them correctly. Once I finished watching the movies on YouTube, I gave them the right hashtags. It was interesting to see how little things like this are so important for pushing a virtual product well. The Provar team told me about a new project they’re working on, and I learned about the technological benefits that inspired the solution. I also helped create a product that fits the market. Working on real-world projects helped me improve my skills and become more aware of the subtleties and complexities of marketing.
As I move forward, I carry the valuable experiences, lessons, and connections forged during my internship. The marketing department was a hive of creativity, constantly working to position the company’s cutting-edge software solutions in the competitive market. I am grateful to have been part of a team that further ignited my interest in marketing and inspired me to explore the limitless possibilities that lie ahead.