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LONDON, England — February 3, 2021

Provar, the leading test automation platform for Salesforce worldwide, announced the closing of $17 million in Series A funding led by an investment from Kennet Partners. An international growth equity firm whose portfolio includes high-growth companies in Europe and North America.

This growth investment supports Provar’s ongoing mission to help teams capitalize on their Salesforce investment with a robust and scalable solution designed to improve release agility, drive down system errors and advance innovation. 

As part of this investment for expansion, Michael Elias, managing director and founder of Kennet Partners, will join the Provar board of directors. In addition, Bob DeSantis, a current board member with extensive experience steering high-growth companies within the Salesforce ecosystem, will now serve as the chairman.

“At Kennet, we focus on bootstrapped B2B SaaS companies with a strong and satisfied customer base,” said Michael Elias, managing director at Kennet Partners. “Besides fitting these criteria, Provar has a culture of integrity and customer focus that makes them especially appealing to us. The demand for software-driven automation has increased dramatically as part of the broader digital transformation accelerated by the Covid-19 pandemic. Our funding will allow Provar to continue to scale and innovate.”

Companies are increasingly investing in their approach to customer relationship management globally and leaning heavily into platforms like Salesforce to make data-driven decisions, operationalize best practices, unite distributed teams and forge deeper connections with customers to help facilitate growth. This shift has rapidly accelerated the need for teams to build, test and deploy customized Salesforce enhancements and functionality exponentially faster while eliminating risk. 

“Customers are hungry for a Salesforce-centric test automation solution that can create break-resistant tests, release after release, while extending into integrated systems when needed,” said Geraint Waters, co-founder, and chief executive officer at Provar. “Given the accelerated demand for Salesforce release deployments and the tools connected, traditional methods that require an excruciating amount of test maintenance aren’t feasible anymore. That’s why Provar is designed to fill that gap using an intelligent metadata-driven model.”

Since launching Provar seven years ago, the company has organically grown its customer base worldwide and opened offices in the U.K., North America, and India. With the new funding, Provar plans to invest further in its test automation platform, expand operations, scale the team globally and broaden the virtually limitless possibilities of Salesforce test automation.

About Provar

At Provar, we’re the experts in Salesforce testing. Pairing intuitive testing solutions with world-class service, we help you deliver robust, scalable, and repeatable testing to achieve release agility, drive down system errors and get the maximum return on your Salesforce investment. Visit to learn more.

About Kennet Partners

Kennet is a leading international growth equity firm that invests in high-growth companies in Europe and North America. With offices in London and Silicon Valley, the firm supports entrepreneurial technology businesses with expansion capital to accelerate growth and build exceptional shareholder value. Kennet is an experienced investor with approximately $1 billion cumulative funds under management. For more information:

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