October was a full-throttle month for the Provar team, packed with big conversations, smart demos, and our biggest event of the year, Dreamforce ‘25! We kicked off October with A Deep Dive into Maintainable UI Testing, sharing hands-on strategies for building stable, scalable test suites that stand the test of time. Then, we partnered up with Accenture to explore The True ROI of Test Automation, uncovering how QA can drive measurable business growth. And mid-month, we made our way to the San Francisco Bay for Dreamforce ‘25 — sponsoring events, leading sessions, and connecting with customers, patterns, and fellow innovators from across the globe.
Read on for highlights, insights, and takeaways from this action-packed month. And don’t forget to check out our Provar’s YouTube channel for webinar replays, Dreamforce recaps, and other exciting Salesforce testing and automation content!
Webinar: A Deep Dive Into Maintainable UI Testing
On October 8, the Provar team hosted a one-hour webinar exploring one of the biggest challenges in Salesforce test automation today: keeping UI tests stable in the face of constant change. Provar Co-Founder and Chief Evangelist Geraint Waters, Director of Pre-Sales Engineering Sukhdeep Gill, and VP of Product Marketing Nick Waple took attendees inside the architecture of reliable UI testing, and showed why tools like Playwright and Selenium struggle with complex Salesforce environments.
Through a live demo, the team showcased how Provar’s metadata-driven, component-based automated testing makes it possible to navigate fragile locators, nested frames, and Shadow DOMs without breaking a sweat. This approach keeps tests stable, scalable, and ready to withstand every Salesforce release.
Missed A Deep Dive Into Maintainable UI Testing? Watch the full replay on the Provar YouTube channel!
Webinar: The True ROI of Test Automation: How to Turn QA into a Business Growth Engine
On October 29, Provar teamed up with Spencer Clubb, Quality Assurance Lead at Accenture, for The True ROI of Test Automation: How to Turn QA into A Business Growth Engine, a webinar that dug into what “return on investment” in test automation really means. Hosted by Joseph Loria, Director of Customer Success at Provar, this session reframed test automation from a cost-saving tool into a strategic driver of business growth, resilience, and speed.
Instead of focusing solely on hours and dollars saved, the conversation centered on how automation improves real business outcomes — getting products to market faster, reducing risk, and improving confidence in every release. Together, Joseph and Spencer highlighted how the right mix of people, process, and technology can turn QA from a necessary function into a genuine growth engine.
Missed the discussion? Catch the full recording on Provar’s YouTube for practical insights on how to connect automation outcomes to measurable business performance.
Dreamforce ‘25: Conversations, Connections, and QA at Scale
From the moment the doors opened in San Francisco, Dreamforce ‘25 was buzzing with energy and Provar was right in the middle of everything. As an Ascend Sponsor in the Trailblazer Forest, the team spent three days connecting with customers, partners, and fellow innovators eager to explore what’s next in Salesforce testing. Our booth was busy from start to finish, filled with meaningful conversations, live demos, exclusive Provar swag, and plenty of new ideas for the year ahead.
Tools to Build, Test, and Release Agentforce
Provar’s Director of Technical Product Marketing, Michael Dailey, joined John Belo of Salesforce for Tools to Build, Test, and Release Agentforce, a theater session highlighting the latest advancements in Agentforce Builder and DevOps testing. The team showcased how the new low-code Agentforce Builder uses natural language to streamline agent creation, while the Agentforce Testing Center and observability tools provide continuous monitoring to ensure reliability, accuracy, and performance.
The session also demonstrated how DevOps testing now integrates with Salesforce Code Analyzer and partner tools to automate quality gates and enable end-to-end validation at scale to make it easier than ever to build, test, and release Agentforce solutions with confidence.
Michael Dailey presents at Dreamforce ’25
Testing Without Limits: Agentforce Testing at Scale
In this breakout session, Testing Without Limits: Agentforce Testing at Scale, Provar’s Michael Dailey explored how to bring order and confidence to the fast-evolving world of Agentforce testing. The discussion tackled real challenges teams face when scaling testing for intelligent, non-deterministic features, offering clear strategies to strengthen pipelines, close testing gaps, and deliver trusted quality across complex Salesforce releases.
Attendees walked away with practical insights on how Provar helps make scalable, intelligent agent testing achievable.
Community Connections and Celebrations
Provar helped kick off the week by sponsoring BlazerFest on Day 0, a vibrant gathering of the Salesforce community that primed the Trailblazer attendees for the coming days of collaboration and creativity. We proudly sponsored the Carahsoft Public Sector Reception at The Hibernia, where our team connected with leaders across government and enterprise to discuss secure, scalable testing solutions for mission-critical environments.
Customer Voices and Shared Successes
Nothing captures the spirit of Dreamforce like hearing from the people who use Provar every day. Our team caught up with customers onsite to hear how Provar empowers their testing success.
Check out these testimonials from AdviceOne’s Scott Luikart and UKG’s Jiten Adhikari for a glimpse into their experiences with Provar’s Salesforce test automation.
Dreamforce ‘25 was a celebration of innovation, collaboration, and community. We’re already looking forward to bringing this momentum into the months ahead!
Looking Ahead
October proved that quality isn’t just about process, it’s about community. From in-depth demos and thought-provoking discussions to the energy of Dreamforce ‘25, the Provar team continues to learn, share, and grow alongside our Salesforce community. As we look toward the new year, we’re excited to continue to help teams everywhere test smarter, move faster, and deliver with confidence.
Want to talk with a Provar expert? Reach out to our team today!
