This post was written by Phoebe Oliver, who completed an internship with Provar in July 2023. To learn more about our internship and employment opportunities, visit our job board!
Starting My Journey at Provar
As a psychology undergraduate new to marketing, I was excited to start my internship with Provar. I wanted to learn how a software company functions. Marketing is often hailed as a marriage between art and science. My internship allowed me to witness this firsthand. I could incorporate my creative and psychological knowledge to contribute to Provar.
Cross-Department Exposure
Throughout my internship, I learned so much. The hard-working and friendly team made me feel very welcome and were keen to teach and help me learn. My internship was primarily in marketing, but I was also exposed to other departments.
Learning from Sales, HR, and Product
These included sales, human resources, and product management. This exposure helped me understand how a company like Provar comes together to build a product fit for customers.
One-on-One Insights
Engaging in one-on-one meetings with my colleagues helped me get to know them better and learn about their typical day. Their infectious enthusiasm, teamwork, and career dedication were truly inspiring. Listening to some of the sales calls gave me a firsthand understanding of professional deal-making. I also learned more about the product and the type of customers interested in buying from Provar.
Projects That Sharpened My Skills
The marketing team assigned me various projects, offering valuable learning experiences.
Newsletter and Email Marketing
For instance, I assisted in constructing customer emails, including the July newsletter. This involved not only writing the content but also utilizing software such as Asana and Hubspot, which helped create a successful email.
Website Logo Approval
Moreover, Provar is designing a new website. I contacted customers whose logos were featured on the company’s website to get their approval to retain them.
YouTube Optimization and Hashtag Strategy
In addition, I helped keep Provar’s YouTube page up to date and learned how to make videos that people want to watch and how video descriptions can help with that. I learned why hashtags are important and how to use them correctly. Once I finished watching the movies on YouTube, I gave them the right hashtags. It was interesting to see how little things like this are so important for pushing a virtual product well.
Product Development Participation
The Provar team told me about a new project they’re working on, and I learned about the technological benefits that inspired the solution. I also helped create a product that fits the market. Working on real-world projects helped me improve my skills and become more aware of the subtleties and complexities of marketing.
Learning Culture at Provar
Weekly Marketing Meetings
I listened to a few of the weekly marketing meetings. It was fascinating to hear how individual ideas come together and how the team works as a unit.
LinkedIn and Continued Learning
I also received helpful guidance on starting my LinkedIn profile. Additionally, I completed several courses within the marketing domain.
Wrapping Up My Internship Experience
As I move forward, I carry the valuable experiences, lessons, and connections forged during my internship. The marketing department was a hive of creativity, constantly working to position the company’s cutting-edge software solutions in the competitive market. I am grateful to have been part of a team that further ignited my interest in marketing and inspired me to explore the limitless possibilities that lie ahead.
